You know, it seems that intrusive advertising belongs to the past — like an echo of viruses and various “begging” pop-ups.
But it’s actually quite funny when a reputable website throws a full-screen ad instead of giving the user the content they came for.

Sure, you could call it aggressive marketing. But I call it a “web of decline”.

Why this is a problem

When a user visits a website, they have a clear goal: to find information, a product, or a service. An intrusive pop-up that appears immediately and blocks the content worsens the user experience. It creates irritation and decreases trust.

It’s especially funny when some marketers consider it a great art to show a pop-up within the first seconds with a request like:
“We will call you back — leave your contact details”.
Imagine: a person comes to find the right balance between price and quality or just to read a product description, and instead they are asked to give their contact information right away. Do you really think that works?

I doubt it. People are more likely to close such a pop-up than fill out a form.

How to do it right

To capture a visitor, give them what they came for:

• Clear and complete information about the product or service.
• Easy navigation on the site.

Only after the user has received the needed content should you gently offer a consultation, feedback, or a special offer.

For example:

“Want a consultation? Fill out the form below.”

This significantly increases the chances the user will leave their contact details.

Conclusion

Intrusive pop-ups are a quick way to push users away. Respect for your visitors, their time, and their purpose on your site is the real key to success.