Introduction

In today’s web environment, users value not only functionality but also the style of communication. One of the key factors is a polite interface. Always communicate with visitors politely and address them formally (“You” in English). This demonstrates respect and creates comfort.

It doesn’t matter what marketers or advertisers say — don’t compromise on this principle. Some popular platforms, like prom.ua and others, neglect it. Users perceive this as disrespect, even if the intent is to create a “friendly” style of communication.

Real‑life Example

Once, we spoke with such a resource but couldn’t convince them. According to their owners, using a casual style creates a special connection with the user. In reality, this works only within a very narrow circle — among acquaintances or communities with similar values. For a large audience and diverse user groups, it may appear inappropriate or even offensive.

Alternative: Choosing a Communication Style

If you want a casual interface but also respect a broad audience, create an option to choose a communication style. For example:

“Choose your interface style:
• English
• English for friends”

This gives users a sense of control and respect, helping avoid style‑related misunderstandings.

Why a Polite Interface Matters

1. Respect for the user — using a formal style shows you value the person, even if it’s just an interface.
2. Positive brand image — a polite tone builds trust and increases loyalty.
3. Universality — formal address works for any audience, regardless of age or social status.
4. Reduced risk of negative reaction — users feel more comfortable and less alienated by excessive familiarity.

Conclusion

An interface is not only design and functionality. It’s also tone, style, and a culture of communication. Remember: a polite interface builds trust, preserves reputation, and makes your product more comfortable for users.